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April 2020 Client Letter Covid-19 Update

| April 05, 2020
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April 2020


It's been two months since I last communicated with you via email about the dramatic impact of COVID-19 on the stock market.  In different ways, we have all felt the virus’ impact affecting our families, finances and our way of life in general.  While what we are facing is daunting, I am touched by the moments of triumph in everyday acts of courage and humanity.  I’d like to let you know how we’re focused on supporting our team, our clients and our community.


Our Team

Both Donna and I have been working from home since the Michigan “Stay Home Stay Safe” Executive Order was issued. Thankfully, both families are healthy!  Donna is missing her grandchildren very much, staying in constant communication with her family in Michigan and Florida.  I have adjusted to homeschooling my teenage daughter and am teaching a Personal Finance class one day a week.  Lexie has learned to do taxes, take out a mortgage loan and even done a portfolio break-even analysis!


Our Clients

We remain committed to ensuring open lines of communication during these challenging times.  We have temporarily extended our hours to 8am-8pm Monday through Friday running most meetings via secure video conferencing or over the phone.  You can call or text us anytime…all phone lines have been routed to my personal mobile.


The impact of the pandemic holds the promise to reshape how every industry conducts business. Our ability to pivot in times like this and continue delivering quality and personalized financial advice remains a priority.  Most of you are enjoying the virtual meetings, and we will be offering everyone the choice in “how to meet” going forward.   


Our Community

In the interest of public health, all Spring 2020 events are cancelled.


In lieu of these annual events, we are making financial donations to local non-profit organizations to help battle the COVID-19 pandemic.  I have provided funding for a local charity using 3D Printers making reusable masks and ear savers for medical professionals in Macomb County.  Also, to aid in the healing of the community, I have donated to a local foundation that has set up a special COVID-19 Recovery Fund.  I consider this a community appreciation instead of a client appreciation this year.


You can rest assured that we remain 100% committed to our promise to you, our clients, as we navigate both the volatile stock market and public health crisis.  A major market disruption may never had been expected in this way, but it was always planned for.  Our practice is engineered for maximum flexibility, leaving us well-positioned to maintain “business as usual” during uncertain times because your goals remain the same.


On behalf of the local branch in Michigan and home office team in Florida, we continue to wish good health for you and yours.



Kimberly JC Enders CFP® CWS®




Kimberly Enders, CFP® CSW® 38700 Van Dyke Avenue Suite #125 Sterling Heights, MI 48312 (586) 554-7969


Securities and advisory services offered through Cetera Advisor Networks LLC, member FINRA/SIPC, a broker-dealer and a Registered Investment Adviser.  Cetera is under separate ownership from any other named entity.

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